About Northstar

Northstar PR is a UK and Ireland travel public relations agency helping destinations and travel brands earn visibility, build credibility, and stay top of mind with intentional media. Our work is strategic, modern, and driven by deep media relationships and traveler insights.

Our Point of Focus

Expert Public Relations

Targeted pitching, reactive press office support, and narrative leadership.

Content & Messaging

Angles, assets, and story frameworks that make coverage easier.

Press Trips & Hosting

Curated hosting experiences that build genuine media momentum.

Media Insight & Reporting

Clear, accessible reporting that tracks results and informs next steps.

Explore Our Services

Meet The Team

Northstar was created to meet a simple need: travel PR that is strategic and senior-led from the start. We help clients find a clear point of direction.

Louise Pepper

Director

Louise brings 18 years of travel public relations experience across agency and in-house roles, with senior positions at FINN Partners, Black Diamond and MMGY, as well as big-brand experience with TUI and Thomas Cook. She has represented leading US and North American destinations in the UK and Ireland market, including Visit California, Santa Monica, San Diego and Chicago, alongside national airlines, global hotel brands, and UK Government communications.