Earned media is still the fastest way to build credibility, but only when it is led by a clear point of view and delivered with consistency.
- Media relations and proactive pitching across consumer travel, lifestyle, and trade
- Press office and reactive media response
- Messaging and narrative development
- Press trips, media missions, and hosted experiences
- Issues and crisis support when needed
Great PR starts with strong source material. We build the assets that make pitching easier and coverage more likely.
- Story-led content for press, partners, and owned channels
- Media-ready itineraries and experience write-ups
- Briefing documents, fact sheets, and key messaging
- Campaign themes and seasonal story angles
Our Partners
Northstar PR works hand in glove with Rocket Travel Marketing, giving clients access to an integrated PR and travel trade offering from one connected team. Northstar leads the storytelling and earned media. Rocket powers trade relationships, training, and distribution in market.
Northstar PR is supported by The Abbi Agency in the United States, bringing additional market perspective and transatlantic experience when it benefits the work.
Together, we help travel brands build awareness and convert attention into action across the UK and Ireland.
Travel PR without turbulence.
Northstar PR is a UK and Ireland travel PR partner built for brands that want sharp storytelling and media results that matter. We help destinations and travel brands find the angle, land coverage, and stay present in the conversations shaping demand.
Social is where travel stories live, move, and get saved. We help brands show up with content that reflects their positioning and supports discoverability.
- Editorial planning and content direction
- Copy and narrative that matches audience intent
- Coverage amplification and community-facing storytelling
- Light-touch reporting that connects content to outcomes
Exactly what you need.
Meaningful Relationships
Relationships are the engine of travel PR. We focus on building genuine connections with media and partners, then showing up with ideas that match what they need right now. Outreach is not a volume game. It is precision, timing, and trust.
In-depth Research
Travel changes quickly. We stay close to what is shifting in the market so clients can move with confidence. That includes trend monitoring, editorial pulse checks, and insight gathering that informs smarter angles, stronger targeting, and more relevant storytelling.
Strategic Approach
One-size-fits-all PR does not cut it. Every plan should reflect the brand, the audience, and what is realistic to deliver. We build strategies that are clear, focused, and designed to perform, with priorities that keep the work moving and make success easier to measure.
